Full name: Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

Author: Seth Godin Year: 2006 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: Goodreads LibraryThing Amazon ISBNs: 9781591841265 1591841267

As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog-ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: * Bon Jovi And The Pirates * Christmas Card Spam * Clinging To Your Job Title? * How Much Would You Pay to Be on Oprah's Show? * The Persistence of Really Bad Ideas * The Seduction of "Good Enough" * What Happens When It's All on Tape? * Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen." Editorial Reviews In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your Similar books: This Is Marketing by Seth Godin Survival Is Not Enough by Seth Godin Getting Everything You Can Out of All You've Got by Jay Abraham Traction by Gabriel Weinberg Guerrilla Marketing by Jay Conrad Levinson Purple Cow by Seth Godin The Big Moo by The Group of *. Book Yourself Solid by Michael Port Free Prize Inside by Seth Godin Selling the Dream by Guy Kawasaki Meatball Sundae by Seth Godin Unleashing the Ideavirus by Seth Godin Crossing the Chasm by Geoffrey A. Moore Inside the Tornado by Geoffrey A. Moore We Are All Weird by Seth Godin Launch by Jeff Walker What Clients Love by Harry Beckwith Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug