Full name: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Author: Geoffrey A. Moore Year: 1995 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: Goodreads LibraryThing Amazon ISBNs: 9780060745813 0060745819

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. Similar books: Dealing with Darwin by Geoffrey A. Moore Crossing the Chasm by Geoffrey A. Moore Small Is the New Big by Seth Godin Traction by Gabriel Weinberg How to Drive Your Competition Crazy by Guy Kawasaki Getting Everything You Can Out of All You've Got by Jay Abraham The Big Moo by The Group of *. Guerrilla Marketing by Jay Conrad Levinson Purple Cow by Seth Godin What Clients Love by Harry Beckwith The Ultimate Sales Machine by Chet Holmes Rules For Revolutionaries by Guy Kawasaki Epic Content Marketing by Joe Pulizzi Book Yourself Solid by Michael Port Blue Ocean Strategy by W. Chan Kim Selling the Dream by Guy Kawasaki Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull