Author: Geoffrey A. Moore
Year: 1991
Rank:
Rating:
Original Rating:
Pop Rating:
Genres/categories:
Business
Purchase/reserch links:
ISBNs:
9780060517120
0060517123 |
| 
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Similar books:
|
