Full name: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Author: Jay Conrad Levinson Year: 1984 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9780618785919 0618785914

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf. Similar books: Purple Cow by Seth Godin Free Prize Inside by Seth Godin Unleashing the Ideavirus by Seth Godin Meatball Sundae by Seth Godin Small Is the New Big by Seth Godin Permission Marketing by Seth Godin The 22 Immutable Laws of Marketing by Al Ries Getting Everything You Can Out of All You've Got by Jay Abraham Book Yourself Solid by Michael Port Selling the Invisible by Harry Beckwith Traction by Gabriel Weinberg All Marketers Are Liars by Seth Godin Selling the Dream by Guy Kawasaki Buzzmarketing by Mark Hughes Positioning by Al Ries Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull