Full name: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Authors: Al Ries, Jack Trout Year: 1993 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Non Fiction Purchase/reserch links: Amazon Goodreads LibraryThing ISBNs: 9780887306662 0887306667

As Al Ries and Jack Trout - the world-renowned marketing consultants and bestselling authors of - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. Similar books: Permission Marketing by Seth Godin All Marketers Are Liars by Seth Godin Buzzmarketing by Mark Hughes The Anatomy of Buzz by Emanuel Rosen Word of Mouth Marketing by Andy Sernovitz Unleashing the Ideavirus by Seth Godin Positioning by Al Ries Free Prize Inside by Seth Godin Meatball Sundae by Seth Godin Selling the Invisible by Harry Beckwith Purple Cow by Seth Godin Guerrilla Marketing by Jay Conrad Levinson Marketing Management by Philip Kotler The 22 Immutable Laws of Branding by Al Ries Small Is the New Big by Seth Godin The Amazing Book is Not on Fire by Dan Howell The Adventurous Eaters Club by Misha Collins Code Complete by Steve McConnell Destiny of Souls by Michael Newton The Simple Path to Wealth by J. L. Collins