Full name: The Long Tail: Why the Future of Business is Selling Less of More

Author: Chris Anderson Year: 2006 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Award winners, Economics Purchase/reserch links: Goodreads OpenLibrary Amazon eBooks.com LibraryThing ISBNs: 9781401309664 1401309666

Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since "The Tipping Point", Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics." - Reed Hastings, CEO, Netflix "Anderson's insights... continue to influence Google's strategic thinking in a profound way." - Eric Schmidt, CEO, Google "Anyone who cares about media... must read this book." - Rob Glaser, CEO, RealNetworks Similar books: Free by Chris Anderson Dot.con by John Cassidy When Genius Failed by Roger Lowenstein The Coming Jobs War by Jim Clifton Principles of Economics by N. Gregory Mankiw The End of Cheap China by Shaun Rein The Most Important Lessons in Economics and Finance by Anthony M. Criniti IV dot.bomb by J. David Kuo Burn Rate by Michael Wolff Information Rules by Carl Shapiro Inside the Tornado by Geoffrey A. Moore Crossing the Chasm by Geoffrey A. Moore The Perfect Store by Adam Cohen Get Back in the Box by Douglas Rushkoff The Up Side of Down by Megan McArdle Crowdsourcing by Jeff Howe The Wal-Mart Effect by Charles Fishman Traction by Gabriel Weinberg Hooked by Nir Eyal Megatrends 2000 by John Naisbitt