Full name: Information Rules: A Strategic Guide to the Network Economy

Authors: Carl Shapiro, Hal R. Varian Year: 1998 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business Purchase/reserch links: Amazon OpenLibrary Goodreads LibraryThing ISBNs: 9780875848631 087584863X

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy. Similar books: New Rules for the New Economy by Kevin Kelly Free by Chris Anderson The Theory of Business Enterprise by Thorstein Veblen Daring Greatly by Brene Brown dot.bomb by J. David Kuo The Truth About Markets by John Kay The Intelligent Investor by Benjamin Graham Getting Noticed by Lindsay Teague Moreno How to Win at the Sport of Business by Mark Cuban Opportunity Screams by Tom Asacker The Essays Of Warren Buffett by Warren E. Buffett Ice Breakers! by Tom Schreiter Beach Money by Jordan Adler Straight-Line Leadership by Dusan Djukich Deep Value by Tobias E. Carlisle The Meaning Revolution by Fred Kofman Why Most Things Fail by Paul Ormerod Platform Scale by Sangeet Paul Choudary Your First 1000 Copies by Tim Grahl