Author: Martin Lindstrom
Year: 2008
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Genres/categories:
Business, Non Fiction, Psychology, Science, Economics
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ISBNs:
9780385523899
0385523890 |
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Based on the single largest neuromarketing study ever conducted, "Buyology" reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths "Buyology" confronts:
- Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
- Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards.
- Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
- Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest.
- "Cool" brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, "Buyology "is a fascinating tour into the mind of today's consumer.
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