Full name: Trading Up: The New American Luxury

Authors: Michael Silverstein, Neil Fiske Year: 2003 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction, Economics Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9781591840800 9781591840701 1591840805

First published to media acclaim in October 2003, Trading Up revealed how today's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before--in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up. Similar books: Why We Buy by Paco Underhill We Are All Weird by Seth Godin Buying In by Rob Walker The Undercover Economist by Tim Harford Financial Statements by Thomas Ittelson Tax-Free Wealth by Tom Wheelwright Good Profit by Charles G. Koch The Thank You Economy by Gary Vaynerchuk Thinking Strategically by Avinash K. Dixit Free by Chris Anderson How to Change the World by David Bornstein The Art of Profitability by Adrian Slywotzky Co-Opetition by Adam M. Brandenburger The New Geography of Jobs by Enrico Moretti What Would Google Do? by Jeff Jarvis Seeing What's Next by Clayton M. Christensen Portfolios of the Poor by Daryl Collins The Science of Success by Charles G. Koch One Billion Customers by James McGregor