Full name: Why We Buy: The Science of Shopping

Author: Paco Underhill Year: 1999 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction, Psychology, Science Purchase/reserch links: Goodreads Amazon LibraryThing ISBNs: 9780684849140 9781416595243 0684849143 1416595244

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control. Similar books: Call of the Mall by Paco Underhill Buyology by Martin Lindstrom Trading Up by Michael Silverstein Buying In by Rob Walker Contagious by Jonah Berger We Are All Weird by Seth Godin Thinking in Systems by Donella H. Meadows How Customers Think by Gerald Zaltman Brandwashed by Martin Lindstrom Hooked by Nir Eyal Made to Stick by Chip Heath The Power of Habit by Charles Duhigg The Checklist Manifesto by Atul Gawande A Whole New Mind by Daniel H. Pink How to Fly a Horse by Kevin Ashton The Myths of Innovation by Scott Berkun Invisible Influence by Jonah Berger Zucked by Roger McNamee Abundance by Peter H. Diamandis The Culture Code by Daniel Coyle