Author: Jay Conrad Levinson
Year: 2003
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Business
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The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.
Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.
* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.
* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.
* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.
* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.
Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
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