Full name: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Author: Jeremy C. Miller Year: 2014 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business Purchase/reserch links: Amazon Goodreads LibraryThing ISBNs: 9781459728103 1459728106

Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. It's achievable for any business willing to break away from the industry norms and find innovative ways to serve its customers. Based on a decade of research into what makes companies successful, Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. By following their examples your company will: - Attract more customers - Sell more, faster - Inspire employee engagement - Become immune to the competition - Earn higher profits Similar books: Daring Greatly by Brene Brown The Intelligent Investor by Benjamin Graham Getting Noticed by Lindsay Teague Moreno How to Win at the Sport of Business by Mark Cuban Opportunity Screams by Tom Asacker The Essays Of Warren Buffett by Warren E. Buffett Ice Breakers! by Tom Schreiter Beach Money by Jordan Adler Straight-Line Leadership by Dusan Djukich Deep Value by Tobias E. Carlisle The Meaning Revolution by Fred Kofman Platform Scale by Sangeet Paul Choudary Your First 1000 Copies by Tim Grahl Investment Banking by Joshua Rosenbaum Smartcuts by Shane Snow Growth Hacker Marketing by Ryan Holiday The Business of the 21st Century by Robert T. Kiyosaki The Man Who Solved the Market by Gregory Zuckerman Delivering Happiness by Tony Hsieh