Full name: Advertising the American Dream: Making Way for Modernity, 1920-1940

Author: Roland Marchand Year: 1985 Rank: Rating: Original Rating: Pop Rating: Genres/categories: History, Non Fiction Purchase/reserch links: Amazon Goodreads LibraryThing ISBNs: 9780520058859 0520058852

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media--radio broadcasts, confession magazines, and tabloid newspapers--Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Similar books: Dead Wake by Erik Larson The Death and Life of Great American Cities by Jane Jacobs One Summer: America, 1927 by Bill Bryson Six Frigates by Ian W. Toll 102 Minutes by Jim Dwyer The History of Jihad by Robert Spencer Five Days at Memorial by Sheri Fink The Oregon Trail by Rinker Buck The History of Surfing by Matt Warshaw Washington's Immortals by Patrick K. O'Donnell Seven Fallen Feathers by Tanya Talaga American Gun by Chris Kyle Mythos by Stephen Fry No Way Out by Mitch Weiss Swords and Swordsmen by Mike Loades Dress in Anglo-Saxon England by Gale R. Owen-Crocker Easy riders, raging bulls by Peter Biskind Season of the Witch by David Talbot Almost a Miracle by John Ferling War Bonds by Cindy Hval