Name: Fables Of Abundance

Full name: Fables Of Abundance: A Cultural History Of Advertising In America

Author: Jackson Lears
Year: 1994
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Award winners, History

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ISBNs:
9780465090754
0465090753
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
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