Full name: Born to Buy: The Commercialized Child and the New Consumer Culture

Author: Juliet B. Schor Year: 2004 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Parenting, Non Fiction, Economics, Psychology Purchase/reserch links: Amazon Goodreads LibraryThing ISBNs: 9780684870564 0684870568

Over the last fifteen years children's spending power has mushroomed to an estimated USD30 billion in direct purchases and another USD600 billion of influence over parental purchases. Advertising and marketing has exploded alongside expenditures and now totals more than USD12 billion a year. Ads targeted at children are virtually everywhere - in schools, museums and on the internet - and strategies for capturing the child wallet have become ever more sophisticated. Marketers are intruding into a child's most private space, organizing stealthy peer-to-peer viral marketing efforts, and using high tech scientific research methodologies. in the West. By eighteen months babies can recognize logos, by two they ask for products by brand name. During their nursery school years children will request an average of twenty-five products a day, by the time they enter primary school the average child can identify 200 logos and children between the ages of six and twelve spend more time shopping than reading, attending youth groups, playing outdoors or spending time in household conversation. On the basis of first-hand research inside the advertising industry, BORN TO BUY lays bare the research, messages and marketing strategies being used to target children, and assesses the impact of those efforts. Similar books: Consuming Kids by Susan Linn Consumed by Benjamin R. Barber Affluenza by Oliver James Branded by Alissa Quart Cute, Quaint, Hungry and Romantic by Daniel Harris Affluenza by John de Graaf The Overworked American by Juliet B. Schor Misbehaving by Richard H. Thaler A Taste of Irrationality by Dan Ariely The Myth of the Rational Voter by Bryan Caplan Brandwashed by Martin Lindstrom When to Rob a Bank by Steven D. Levitt Call of the Mall by Paco Underhill The Penguin and the Leviathan by Yochai Benkler Buying In by Rob Walker The Price of Everything by Eduardo Porter The Whole-Brain Child by Daniel J. Siegel Ten Things Every Child with Autism Wishes You Knew by Ellen Notbohm So You've Been Publicly Shamed by Jon Ronson How Children Succeed by Paul Tough