Full name: The Balanced Scorecard: Translating Strategy into Action

Author: Robert S. Kaplan Year: 1386 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: Goodreads Amazon LibraryThing ISBNs: 9780875846514

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. Similar books: Competing for the Future by Gary Hamel The Mind of the Strategist by Kenichi Ohmae Playing to Win by A. G. Lafley Competitive Strategy by Michael E. Porter Up the Organization by Robert Townsend The Lords of Strategy by Walter Kiechel Competitive Advantage by Michael E. Porter The Living Company by Arie De Geus Reengineering the Corporation by Michael Hammer The Science of Success by Charles G. Koch Thriving on Chaos by Tom Peters Only the Paranoid Survive by Andrew S. Grove In Search of Excellence by Tom Peters Blue Ocean Strategy by W. Chan Kim Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish