Author: James M. Utterback
Year: 1994
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Genres/categories:
Business
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ISBNs:
9780071038584
9780875843421
0071038582
0875843425 |
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In Mastering the Dynamics of Innovation, Utterback presents a compelling book at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs-ranging from the birth of typewriters to the emergence of personal computer, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging-to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how-over time-new and old players wrestle for dominance.
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