Full name: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Authors: Marc Benioff, Carlye Adler Year: 2009 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business Purchase/reserch links: Goodreads LibraryThing Amazon ISBNs: 9780470521168 0470521163

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Similar books: The Personal MBA by Josh Kaufman Remote by Jason Fried Up the Organization by Robert Townsend Only the Paranoid Survive by Andrew S. Grove The Empty Raincoat by Charles Handy Moments of Truth by Jan Carlzon Reengineering the Corporation by Michael Hammer The Hard Thing About Hard Things by Ben Horowitz The Pursuit of Wow! by Tom Peters Rework by Jason Fried Trump by Donald J. Trump Measure What Matters by John Doerr Built to Last by Jim Collins Business adventures by John Brooks Small Business For Dummies by Eric Tyson Daring Greatly by Brene Brown The Intelligent Investor by Benjamin Graham Getting Noticed by Lindsay Teague Moreno How to Win at the Sport of Business by Mark Cuban Opportunity Screams by Tom Asacker