Full name: Hope in a Jar: The Making of America's Beauty Culture

Author: Kathy Peiss Year: 1998 Rank: Rating: Original Rating: Pop Rating: Genres/categories: History, Non Fiction, Feminism, Historical fiction Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9780805055511 9780812221671 0805055517 0812221672

How did powder and paint, once scorned as immoral, become indispensable to millions of respectable women? How did a Victorian "kitchen physic," as homemade cosmetics were called, become a multi-billion-dollar industry? In Hope in a Jar, historian Kathy Peiss gives us a vivid history in which women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. She highlights the leading role of black and white women-Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker-in shaping a unique industry that relied less on advertising than on women's customs of visiting ("Avon calling") and conversation. From New York's genteel enameling studios to Memphis's straightening parlors, Peiss depicts the beauty trades that thrived until the 1920s, when corporations run by men entered the lucrative field, creating a mass consumer culture that codified modern femininity. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of how women created the cosmetics industry and cosmetics created the modern woman. Similar books: Bygone Badass Broads by Mackenzi Lee Bachelor Girl by Betsy Israel The Body Project by Joan Jacobs Brumberg Well-Behaved Women Seldom Make History by Laurel Thatcher Ulrich When Everything Changed by Gail Collins Fly Girls by Keith O'Brien Game of Queens by Sarah Gristwood Unmentionable by Therese Oneill Parallel Lives by Phyllis Rose Divorced, Beheaded, Survived by Karen Lindsey The Hidden Lives of Tudor Women by Elizabeth Norton The Woman Who Would Be King by Kara Cooney Miracles and Massacres by Glenn Beck What Jane Austen Ate and Charles Dickens Knew by Daniel Pool The Girls Who Went Away by Ann Fessler America's Women by Gail Collins Persian Fire by Tom Holland Under a Flaming Sky by Daniel James Brown SPQR by Mary Beard The Wars of the Roses by Dan Jones