Full name: Pink Think: Becoming a Woman in Many Uneasy Lessons

Author: Lynn Peril Year: 2002 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Feminism, Non Fiction, History Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9780393323542 0393323544

Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era -- from kitschy board games and lunch boxes to outdated advice books and health pamphlets -- and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now. Similar books: For Her Own Good by Barbara Ehrenreich Enlightened Sexism by Susan J. Douglas Where the Girls Are by Susan J. Douglas Female Chauvinist Pigs by Ariel Levy Promiscuities by Naomi Wolf The Body Project by Joan Jacobs Brumberg Sisterhood, Interrupted by Deborah Siegel Bitch by Elizabeth Wurtzel The Mismeasure of Woman by Carol Tavris The End of Men by Hanna Rosin Women of Ideas by Dale Spender Well-Behaved Women Seldom Make History by Laurel Thatcher Ulrich The Beauty Myth by Naomi Wolf All the Single Ladies by Rebecca Traister College Girls by Lynn Peril The Girls Who Went Away by Ann Fessler America's Women by Gail Collins Marriage, a History by Stephanie Coontz A Woman's View by Jeanine Basinger The Spinster and Her Enemies by Sheila Jeffreys