Author: Guy Kawasaki
Year: 1989
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Genres/categories:
Business, Non Fiction
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ISBNs:
9780673461759
0673461750 |
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The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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