Full name: Groundswell: Winning in a World Transformed by Social Technologies

Authors: Charlene Li, Josh Bernoff Year: 2008 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9781422129807 1422129802

Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it. Similar books: Trust Agents by Chris Brogan Six Pixels of Separation by Mitch Joel Socialnomics by Erik Qualman The Facebook Era by Clara Shih Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish Building a StoryBrand by Donald Miller The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit The Little Book of Common Sense Investing by Jack Bogle How To Market A Book by Joanna Penn Running Lean by Ash Maurya Business Model Generation by Alexander Osterwalder Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Exponential Organizations by Salim Ismail