Authors: Charlene Li, Josh Bernoff Year: 2008 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction
Purchase/reserch links:
ISBNs: 9781422129807 1422129802 |
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Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.
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