Name: Groundswell

Full name: Groundswell: Winning in a World Transformed by Social Technologies

Authors: Charlene Li, Josh Bernoff
Year: 2008
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Genres/categories:
Business, Non Fiction

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ISBNs:
9781422129807
1422129802
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.
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