Full name: Autumn of the Moguls: My Misadventures with the Titans, Poseurs, and Money Guys who Mastered and Messed Up Big Media

Author: Michael Wolff Year: 2003 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Purchase/reserch links: Goodreads Amazon ISBNs: 9780066621104 0066621100

Astute, brutally honest, and always provocative chronicler of assorted media-world implosions Michael Wolff has sorted through the wreckage of fallen media empires and fearlessly deconstructed the peculiar psychology behind the mess. A former media entrepreneur himself, Wolff has had a ringside seat as the conglomeratized worlds of newspapers, magazines, television, radio, and the Internet have taken often bewildering turns. In Autumn of the Moguls, Wolff explains it all, taking on the great (and not-so-great) characters of the age, including: AOL Time Warner's Gerald Levin, Steve Case, Bob Pittman, and Walter Isaacson; New York Times publisher Arthur Sulzberger Jr.; Viacom's Sumner Redstone and Mel Karmazin; Disgraced domestic goddess Martha Stewart; Would-be media empress Tina Brown; Legendary kahuna Barry Diller; Media mogul turned New York City mayor Michael Bloomberg; Disney czar Michael Eisner; And an outrageous cast of self-proclaimed creative geniuses, short-sighted (and often short) financiers, and shameless politicians who attempt and frequently succeed in manipulating the media.